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Sales consultant Runa brings in $9.2M to turn browsers into buyers

Conversion marketing startup Runa has closed a $9.2 million round of funding, according to a filing with the SEC. Based in Mountain View, Calif., the company helps online retailers convert site traffic into sales by offering shoppers personalized incentives, like discounts, free shipping or no tax, just before they leave a retailer’s site.

Runa claims merchants see an average 37% sales lift for a 10% discount by using such “cart abandonment campaigns,” while retail segments like sporting goods see a sales increase as high as 86%. Merchants have no up front costs, only paying Runa after sales are converted. This is the startup’s first round of funding.

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  1. [...] Conversion marketing startup Runa has closed a $1 million round of funding, according to an SEC filing. The operating system called Darwin Engine captures the site history of every site visitor and customers, and analyzes their behavior to create a unique profile. It uses this data to compute the right ad to show that shopper in real time. The technology can help e-commerce companies drive sales. Runa previously raised $9.2 million in 2010. Read more on VentureBeat. [...]

  2. [...] Conversion marketing startup Runa has closed a $1 million round of funding, according to an SEC filing. The operating system called Darwin Engine captures the site history of every site visitor and customers, and analyzes their behavior to create a unique profile. It uses this data to compute the right ad to show that shopper in real time. The technology can help e-commerce companies drive sales. Runa previously raised $9.2 million in 2010. Read more on VentureBeat. [...]

  3. [...] Conversion marketing startup Runa has closed a $1 million round of funding, according to an SEC filing. The operating system called Darwin Engine captures the site history of every site visitor and customers, and analyzes their behavior to create a unique profile. It uses this data to compute the right ad to show that shopper in real time. The technology can help e-commerce companies drive sales. Runa previously raised $9.2 million in 2010. Read more on VentureBeat. [...]

  4. [...] Conversion marketing startup Runa has closed a $ 1 million round of funding, according to an SEC filing. The operating system called Darwin Engine captures the site history of every site visitor and customers, and analyzes their behavior to create a unique profile. It uses this data to compute the right ad to show that shopper in real time. The technology can help e-commerce companies drive sales. Runa previously raised $ 9.2 million in 2010. Read more on VentureBeat. [...]