Gowalla says it will build on, not compete with, Facebook Places (video)

Scott Raymond is the chief technology officer and co-founder of Gowalla, a location-based entertainment firm. His company is one of the partners that is launching a new app for Facebook’s new location service, Facebook Places, which Facebook chief executive Mark Zuckerberg revealed this evening.

Facebook Places is a new location check-in feature that lets users share their location with friends, see where their friends are, and discover new places. It sounds a lot like what Gowalla does, but Raymond says this new Facebook platform will let his company reach new users. So he thinks it will complement, rather than compete with Gowalla.

Check out our video interview with Raymond at Facebook’s headquarters in Palo Alto, Calif.


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.