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Email marketing services provider ExactTarget acquired its reseller mPath Global on Tuesday for an undisclosed amount in a bid to expand its services in Asia and the Pacific. mPath has since been re-launched as ExactTarget Australia.
ExactTarget offers marketing and market research tools that use text messaging, voice messaging, social networks and websites to reach potential customers. Expedia.com, Fairfax Digital and Best Buy are among its clients.
All former mPath employees have accepted positions in ExactTarget Australia, according to a company release. ExactTarget will capture more than 150 former mPath clients in Asia Pacific through the deal, including Fairfax Digital, Lend Lease and Tennis Australia.
ExactTarget and mPath have done business since 2005, when mPath became the exclusive distributor for ExactTarget’s technology in Asia Pacific. mPath founder and CEO Chris Gartlan will captain ExactTarget Australia.
This is the third acquisition for ExactTarget in the past 12 months. Earlier acquisitions include San Francisco-based Twitter platform CoTweet in March and U.K.-based KeyMail Marketing in September.
ExactTarget has raised $155 million in venture capital funding from investors including Technology Crossover Ventures, Battery Ventures, Insight Venture Partners, Ontagu Newhall and Scale Venture Partners, according to peHUB.
VentureBeat’s VB Insight team is studying email marketing tools.
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