Mobile

YouTube-powered Vevo sees mobile app hit 1 million downloads

The mobile-app version of Vevo, a music and entertainment streaming site powered by Google’s YouTube, hit 1 million downloads on Thursday— little more than a week after it launched.

Vevo said that there are apps on the way for the iPad and Android mobile platforms, but hasn’t given a definitive release date.

The app is currently the fifth top free app on Apple’s iTunes App store, where it was named app of the week. It was ranked as the top free app at one point, according to the Vevo blog. (Netflix, which released its mobile app on Thursday, is currently number one.)

Vevo is the music industry’s version of online-TV service Hulu. It offers streaming music videos and songs, backed by record labels and supported by advertising. The mobile app offers its entire catalogue of 20,000 music videos, according to the website.

Since its launch in 2009, the site has hit about 45 million unique viewers per month. The company is a joint venture between Sony Music Entertainment, Universal Music Group Abu Dhabi Media Company. It has a revenue-sharing deal with Google, which sells advertising on the site, hosts its videos and also features Vevo videos on its YouTube video site.


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