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As Facebook broadens its user base, competing sites have tried to claim the student audience that was once the social network’s strength. But Facebook hasn’t forgotten the college crowd — witness today’s launch of a new page called Universities on Facebook.
Facebook describes the page as a place where students and student organizations can figure out how to best use the site. There’s a “Deals” tab where students can find back-to-school bargains from retailers including Modcloth, Tigerdirect.com, and Alice.com. Facebook says the section was created by Facebook marketing company Context Optional. Other tabs include a “Press” page for student newspapers, a “Student Government” page, a “Sports” page, and a general “Community” page.
Of course, the very existence of a page like this serves as a reminder of how Facebook has changed — where it was once a site designed by and for universities, they are now a specialized audience with a page catering to their specific needs.
Facebook isn’t the only company tying a launch to the new school year. Just last week, we covered the funding of both Scoop and CollegeOnly.
VentureBeat’s VB Insight team is studying email marketing tools.
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