With the growing popularity of free-to-play games on the PC, a new study from game market analyst DFC Intelligence reports that the English language free-to-play industry is expected to grow from $250 million in 2009 to over $2 billion by 2015. The increasing willingness of consumers to buy digital content and improved payment options have been a considerable factor in the surge, says DFC. An earlier report from DFC and Live Gamer put the global number at over $7 billion.
“For many Korean companies the market in North America has not taken off nearly as fast as they expected,” says DFC analyst Insun Yoon.
In free-to-play games, such as Electronic Arts Battlefield Heroes (pictured), users play a game for free. They can use real money to pay for virtual goods as they progress. See Industry Gamers for more.
Mobile developer or publisher? VentureBeat is studying mobile app analytics.
Fill out our 5-minute survey
, and we'll share the data with you.