John Osher, developer of the low-cost spin toothbrush, was a successful entrepreneur because he thought differently. William Sahlman, professor at Harvard Business School, breaks down the three most important factors in Osher’s success in this entrepreneur thought leader lecture given at Stanford University in 2007.
The key to improving your fortunes, he says, comes down to:
- Reflecting on your experience to improve your understanding.
- Looking at the situation differently to successfully innovate.
- Scanning your environment to find new opportunities.
VentureBeat is studying the state of marketing technology
, and we’ll share the data.