Cloud storage provider Backupify, which specializes in backing up data from social media services like Twitter and Facebook announced Tuesday that it raised $4.5 million in its first round of fundraising led by Avalon Ventures and General Catalyst Partners.
Backupify, founded in 2008 by Rob May, is a third-party cloud-based data backup system compatible with most social media networks and content providers including Google Apps, Facebook, Twitter and Flickr.
General partner of Avalon Ventures Rich Levandov will join the board of directors as part of the deal. Lowercase Capital and First Round Capital also participated in the most recent round.
The funding will be pitted toward research and development of additional security — Backupify hopes to have “military-grade encryption” by the end of September, according to its blog — and deployment measures. The company has also been on a “hiring spree,” according to the website.
Backupify also gathered some interest from enterprise customers looking to secure data from harm and stay ahead of regulatory action on social networks, according to the company.
The Cambridge, Mass.-based company had previously raised $900,000 in seed funding led by First Round Capital with investments from General Catalyst Partners, Betaworks and individual investors Chris Sacca, Jason Calacanis, Andy Swan and Bob Saunders.