Search site Ask.com today announced the debut of its new Q&A Partner Platform. The offering leverages the company’s recently launched Q&A feature, which routes questions to appropriate members of the Ask.com community. Members are selected based on their interests and areas of knowledge.
The company’s first partner on the platform is the Susan G. Komen for the Cure “Answers for the Cure” program, and it serves as a good example of how Q&A community members can help raise money for charities simply by answering questions. Ask will contribute ten cents to Komen for every question answered, from now through the end of the year. Those who participate will receive membership badges and a progress meter on their home pages and profile pages.
Launching the partnership program with charities may prove to be a smart move for Ask.com. As visitors to the site join the Q&A community in an effort to help various causes, they are in return giving the company an attractive growing user base. Something that may prove especially attractive to paying businesses and organizations in the near future.