NOTE: GrowthBeat is less than 2 weeks out! VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and buy your tickets while they last.
Video streaming start-up Boxee unleashed a flood of news today regarding its set-top Boxee Box: It’s now available for pre-order exclusively on Amazon, it’s launching internationally in November, and most intriguingly, the company has dumped Nvidia’s Tegra 2 platform in favor of a new Intel Atom chip.
To refresh, Boxee debuted the set-top box last year, and it instantly became hotly anticipated among media addicts. The company has been working on software that lets users bring Web video content to their televisions for the past few years, but thus far it has required extensive set up on a computer or Apple TV. The Boxee Box would be an easy plug-and-play way for consumers to bring Boxee’s software to their living rooms.
By ordering through Amazon, US Boxee fans will receive their Box before it’s available anywhere else. The exclusive arrangement also appears to be working in Boxee’s favor: The company announced on Twitter that it’s already the No. 7 top seller in Amazon’s electronics section today.
In addition to the previously announced US launch for November, Boxee will be releasing the Box in Albania, Australia, Austria, Belgium, Bosnia, Bulgaria, Canada, Czech Republic, Croatia, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Macedonia, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovenia, Slovakia, Spain, Sweden, Switzerland and the UK.
Instead of the much-hyped Nvidia Tegra 2 platform, the final Box will be shipping with an Intel platform based on a new Atom chip (the Intel CE4100, codenamed “Sodaville”). Boxee says that the Tegra 2 had trouble playing large high-definition files using the H.264 video standard, so it needed to find something more capable. By teaming up with Intel, Boxee will also be a part of its “Smart TV” marketing campaign, which will be promoted this fall. Here’s a video demo of the Boxee box by VentureBeat’s Dean Takahashi.