Google’s Mayer criticizes content “locked” inside Facebook

Marissa Mayer, Google’s vice president of search and user experience, mostly dodged questions on-stage today about the company’s future plans, including rumors of some sort of social networking service in the works.

Both Mayer and Google chief executive Eric Schmidt made similar comments at the TechCrunch Disrupt conference in San Francisco over the past couple days. They said Google is working to add social features to all of its applications rather than building a standalone social network. But Mayer also talked about how she sees Facebook, and about whether or not it’s a competitor.

An audience member asked Mayer if Facebook is a competitor in search, especially as it expands its social features beyond the Facebook website. She responded that Facebook is “really different than what Google is really focused on” although there are “elements that are interesting.” Mayer said her concern about social networks, particularly Facebook, was the fact that so much of their content is hidden from Google and other search engines.

“There is a lot of content that is being locked in,” she said. And while some of that content is protected for privacy concerns, “You should still be able to find the information that’s relevant to you, that you would otherwise have access to.”

(Google launched a real-time search engine last year, pulling information from a number of social networking services, but its integration with Facebook was pretty limited.)

Mayer also unveiled some updates to the Google Instant service (which shows you search results as you type), adding support in new countries and expanding the feature to other parts of Google search.

  • samharrison

    Is she serious? Locked in? You mean “safe” from Google's prying eyes.

  • http://pulse.yahoo.com/_IN3SDUMJH4LOJZLIAJFN5WDCFI atomofpeace

    the content is unlocked for its owner i.e the end user… why should my data be available to google? On the question of facebook giving access to userdata/like-data to google, would google give their search results click data to bing? Seems a bit superficial ask…its just a matter of creating perception of google being open and facebook closed. If they ask internet explorer to allow people to select google as the search engine, would they allow a user to choose microsoft ads in gmail?

  • modelportfolio2003

    FB is closed system and Google is open. When you sign up for FB you can import your Google contacts without any problem. You cannot for example, import FB contacts to Google. Just one example of closed v open. Of course Google wants to access such data and provide its users with a more targetted (ie more relevant to you) service.

  • shanezj

    Seems Ms Mayer reflects Google's frustration with Facebook – perhaps the one platform that defies their aim to have access to everything. While Facebook has its own areas to improve in terms of privacy, it definitely is nice to know as a user that my content I put up on it is not going to be thrown up on a search engine open to the world. If you find my content relevant start by being a friend and I'll share it with you – don't be a total stranger and lift it!

  • joshcaza

    Maybe because next in line for the biggest website on the internet is Facebook. So why make it easier for Google to stay on top if they can make their content hidden or private from search spiders? I think it's a wise move. I agree with shanzej, it's nice to know my content isn't being indexed for search marketers.

  • http://pithagora.com fjpoblam

    GOOG had earlier said, if you want to protect your privacy from GOOG, simply set up your robots.txt and GOOG's bots will honor it. So what's their gripe? Period. Nuff said.

  • http://rendion.myopenid.com/ render

    aw pwees give us your data. Is this googles new social strategy? Whining?

  • http://twitter.com/JoeDuck Joe Hunkins

    Mayer's exactly right that users should DEMAND their rights with respect to their own created data. It's for that reason I hope she sees the contradiction here with Google's often non-transparent policies. Few users understand the extent to which Facebook, Google, and many other applications “read” and analyze their content, usually in an effort to target advertising more profitably. I don't object to that but I'm angry that they don't provide access to me so I know what they are using and how they are using it.

  • http://pulse.yahoo.com/_IN3SDUMJH4LOJZLIAJFN5WDCFI atomofpeace

    your example actually proves the reverse of what you claim.facebook allows you to import any of your contacts and has provided that functionality. google has not implemented that on their end. They can just use facebook connect to have a peson connect their google account to facebook account and thus import their facebook contacts. This seems to be what most sites out there do. Yet google won't do that because they don't want people to start using their facebook accounts to login. In today's web world, the true IP is data. Why doesn't google make their data open so that all the startups can benefit from it and provide a better experience to end users…

  • http://pulse.yahoo.com/_IN3SDUMJH4LOJZLIAJFN5WDCFI atomofpeace

    and on that note, is there a button somewhere in my google account settings that lets me delete all my content from all google servers? Including all clicks I've done on my web results, all webpages I've visited(which are tracked by the ads there), and change all the learning models, inputs to spell-check dictionaries, etc etc. No right…then just shutup and get on with it.

  • http://www.blindfiveyearold.com AJ Kohn

    I can't believe that Mayer's comments are on the level. Facebook's Open Graph is in direct competition with Google – it's just a matter of WHEN Facebook wants to use that asset and compete directly in search. Mayer either knows this and isn't saying or doesn't see this threat. I give Mayer and Google credit for being smart, so I think they know what's coming, they're just not willing to speak about it until it comes to fruition.

  • http://venturebeat.com/2010/10/30/are-qa-startups-a-threat-to-google/ Are Q&A startups a threat to Google? | VentureBeat

    [...] need traffic and revenue from Google’s search queries. But what if a large existing company, say Facebook, built a massive Q&A database and closed it to Google and others? Already having 500 million devoted users would create a compelling reason to keep its [...]

blog comments powered by Disqus