MyTown, a mobile check-in game for iPhone and iPod Touch, today announced its global availability. While the company claims global access, it’s really just available in the 29 countries that can access the Apple App Store and Google Places.
MyTown, built by Booyah, reminds me a lot of monopoly, but without the board and family. Players can buy locations that are close to them and have other players who check-in to those places pay them rent — all in virtual currency. Once the owner collects a certain amount of rent, they can upgrade to increase the location’s value and thus earn more from rent. Back to Monopoly, it’s like going from owning Baltic Ave to Boardwalk.
A new feature with the game’s global availability includes integration with Google Places, a directory of real local businesses. Users can now locate and lay claim to any location that appears on Google Maps. Within those locations, the game also allows users to scan barcodes to unlock virtual currency.
Other location-based services are available globally, including popular mobile check-in game Foursquare, which started its global push at the end of last year and now covers the entire world, and Gowalla.
San Francisco-based MyTown has raised close to $29.5 million in funding and claims to have more than 3.5 million users in just a few months time. With the global availability, the app may continue to see rapid growth.
Like this story? Want to learn more? On April 14-15, our fourth annual VentureBeat Mobile Summit will tackle the six biggest growth opportunities in mobile today. The invitation-only Summit will gather the top 180 executives at the scenic Cavallo Point Resort in Sausalito, Calif., to discuss issues like this. Request an invitation.