What seed-stage star Christine Herron's move to Intel Capital means

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Well-connected early-stage investor Christine Herron is leaving seed-stage venture-capital firm First Round Capital to join Intel Capital, the chipmaker’s corporate venture arm. The move adds another voice to the ongoing controversy over whether there is a bubble in early-stage investing that’s causing tension between angel investors and established venture capitalists.

Does Herron’s jump show that corporate venture-capital funds are no longer waiting on the sidelines when it comes to seed-stage funding?

Well, in Herron’s own opinion, yes—and with good reason.

The movement toward established corporate venture arms putting serious money into early-stage deals is definitely gaining momentum, Herron told VentureBeat, though they will continue to invest in startups of all sizes and levels of development.

Herron was a principal with First Round Capital, a firm widely regarded as innovative in its approach to seed investing. Still based in the Bay Area, she will seek out early-stage consumer and Internet deals for Intel Capital starting next month.

She said it is clear that larger companies have begun to realize that they need to get involved as soon as possible if they want a piece of any major startup action, and need to move faster in general.

“It is definitely happening, it’s not just a one-off,” said Herron. She was impressed with Intel’s rapid turnaround in an investment she was involved in this summer that she began to change her opinion about working for a massive corporate operation.

“They were fully aware of wanting to be in this space, they put in the same amount we did, and they did it even more quickly because it was strategic for them to be there,” said Herron.

That’s a trend happening across almost all corporate venture arms she’s worked with recently, added Herron, as they add early-stage funding to a much broader strategic playbook.

“Whether you look over at Google or Samsung, they have the same pressure to get in early as any of the other players at different levels. And corporates get that, definitely,” Herron told VentureBeat.

“If there’s a company or space that you know you like, getting in early is the best way to make sure that you are going to be involved in the future,” she said. “If you want a seat at the table, you have to show up on time for dinner.”

Herron would know about showing up on time.

Before joining First Round, she was a director at Omidyar Network, after holding operational roles with Mission Research, NetObjects and Microsoft. Prior to that, Herron was the founder and CEO of software-as-a-service developer of international trade logistics systems Mercury2.

[Photo of Herron at DEMO Fall 2009 by Brian Solis/Bub.blicio.us]

  • http://twitter.com/rodolfor Rodolfo Rosini

    “because it was strategic for them to be there,” said Herron.”By the same token, if Intel Capital is your investor and it's no longer strategic they will probably not participate in the next funding round.Please correct me if I am wrong but Intel Capital does not have a committed fund and invests off-balance. Its main focus being to generate demand for its chip making divisions and not VC returns.All this does not sound extremely appealing for early stage startups. More like a series B and beyond. Unless this move into earlier deals is to force funded companies to support mobile devices with processors different than ARM.I would be curious to see how the comp plans work at the firm because of that.

  • Matt Marshall

    Nice, but what does that mean for First Round Capital?

  • http://pulse.yahoo.com/_3DD4R6DYHWQICUXPLXAAJLNDGY yahoo-3DD4R6DYHWQICUXPLXAAJLNDGY

    exactly what makes her a “seed stage star”?

  • http://twitter.com/graemethickins GraemeThickins

    Congrats to Christine. Part of what makes her a star in my book is she moves around and shakes things up. Both Intel and early-stage investing can use some of that…

  • http://www.VentureDeal.com Don Jones | VentureDeal

    Intel Capital invests across a truly wide range of industries, including some that would seem to be completely unrelated to its core focus of semiconductors.An example of a counterintuitive recent investment of theirs was in http://www.tabuladigita.com, an educational gaming company.Intel is also regularly the most active investor across all stages but the very earliest, so the hiring of Ms. Heron is not at all surprising.What is curious is what it means for First Round Capital. Perhaps Ms. Heron received an offer she couldn't refuse or things weren't going well at First Round. Either way, the world moves on. Best of luck to her at Intel and to First Round.

  • http://venturebeat.com/2011/02/14/intel-capital-pours-26m-into-six-online-and-mobile-startups/ Intel Capital pours $26M into six online and mobile startups | VentureBeat

    [...] have gone public, 258 were acquired, and Intel invested $327 million in 2010 into 119 companies. Intel recently added well-connected early-stage investor Christine Herron to the ranks of Intel [...]

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