Who is Cisco fooling? Launches Umi living room webcam for $600

Would you pay $600 (and an extra $25 a month) to have a video conferencing option for your living room television? Cisco, traditionally a supplier of enterprise video conferencing and networking hardware, is hoping you’ll say yes and pick up its newest toy.

The Umi (pronounced you-me) telepresence is a powerful webcam that sits on top of a television and is connected to the internet to enable video conferencing. It’s Cisco’s first true play to the typical consumer after being a dominant player in big-business hardware for most of its life. And it’s a last-ditch effort to salvage the holiday season after the company lowered its expectations for sales in the fourth quarter.

But that price point is simply baffling. There are already a number of other options available for home teleconferencing. Logitech is selling a Google TV enabled set-top box with an HD camera for about $450. XBox 360 owners can go pick up Microsoft’s Kinect camera for $150 and use it for home teleconferencing. Even those without an XBox 360 can go pick up the device and Kinect for around $350 — and get a video game console in the process!

I had a chance to try out the newest teleconferencing offering from Cisco a little while ago, and I was quite impressed with the actual technology. The camera is powerful and it does have a number of useful features, like streaming video in high-definition. The image is very clear and there’s almost no lag between callers, provided your Internet connection is fast enough. In addition to calling other Umi owners, the Umi device can also connect to any computer with a web-enabled camera — though it’ll be at a lower resolution.

Umi owners can use it to leave voicemail messages and greetings when they aren’t around to answer calls. Users can also shift the camera around to focus on certain parts of their living room. And for the privacy nuts, there’s a shutter that covers the camera when it’s not in use.

The price point is really telling. There is a very large disconnect between the consumer space and enterprise hardware providers like Cisco. The hardware is clearly more powerful, but that’s not always what consumers are looking for. There are simply too many other options for casual video conferencing users out there that have more features to justify the Cisco Umi at this point.

[Photo: joelogon]

  • anonymous1969

    The author clearly doesn't know what he's talking about when he says this is Cisco's first entry into the consumer market. What about Linksys and Pure Digital (maker of the Flip video camera)? I think a billion plus dollars in consumer is enough to make a statement about the company's presence in the consumer market.

  • http://twitter.com/logicalmoron Matt Lynley

    We could easily bring in discussions about Linksys routers (which have a notoriously low customer satisfaction rate) and Flip cams (which are being dominated by cell phone cameras that now do the same exact thing), but the story's about the Umi — which, unless I'm completely missing something, is Cisco's first consumer-focused teleconferencing product.

  • http://pulse.yahoo.com/_ZR3G4O7P6Q2FLGVBAPK5524LI4 MichaelS

    You said this is Cisco's first “true play for the typical consumer”. Linksys routers and Flip Video cameras clearly fall into that category as well. Speculating on the future of Flip Video cameras versus iPhones is irrelevant.Aside from that – yes – the price point of Umi does seem high. I wonder if there is a strategy that I'm not understanding or future price drops that will be coming into play, or if the true target audience is not the “typical consumer” at all but small businesses – for whom $25 a month for a true video-conferencing solution seems very reasonable.

  • http://www.webcamvice.com/ Webcam Sex

    I've never been a fan of video conferencing. However, the price seems a bit high

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