Deals

Stipple snaps up $2M to easily tag the web’s pictures

Stipple screenshotImage tagging startup Stipple announced today that it has scored $2 million in seed funding, just three months after its launch in August.

The San Francisco-based company lets anyone tag photos on their website, similar to how you can tag photos on Facebook and Flickr. The tags can reference people or products in the photo or can just be fun notes.

If you tag a product, the service figures out the best place to buy it on the web and links your readers directly to it. The company offers a revenue-sharing program for purchases made through its tags, and you can use Stipple’s “People Dots” to alert your friends when they’ve been tagged.

To implement Stipple on your site, you just need to include a small snippet of code. Afterwards, you can use Stipple’s in-line editor to add tags. The service is built to be unobtrusive to your site’s viewers, so the tags don’t appear unless a visitor mouses over an image.

The company announced partnerships with blogging company Six Apart, Jive Records, Atlantic Records, and media company E.W. Scripps at its launch. You can see the service in action in the video below, and it’s also been used on Britney Spears’ website.

The funding round was led by Kleiner Perkins Caufield and Byers and Floodgate. Other investors include Naval Ravikant, Eghosa Omoigui, Global Brain Corporation, Quest Venture Partners, Parkview Ventures, John Ferber, Justin Timberlake and Rick Marini. The company says that Mike Maples and Eghosa Omoigui will join its board of directors.

http://vimeo.com/moogaloop.swf?clip_id=14375028&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0