Salesforce’s newest product, a cloud-based database called database.com, isn’t going to unseat Oracle’s database products any time soon, according to Facebook’s chief information officer Tim Campos. He made the comments at a media luncheon at the Dreamforce 2010 conference in San Francisco today.
“I don’t really see it as a replacement for Oracle,” he said. “The only reason Oracle exists in-house is for companies that want on-premise databases.”
A large part of that probably has to do with security. Many companies are reluctant to ship their data off to remote cloud servers and databases because they think it will be compromised. A lot of companies also have strict security regulations that keep them from jumping on board the cloud because of compliance issues. Campos said Facebook still uses Oracle for its on-premise databases.
Salesforce has been championing the move to the cloud for some time now. The company’s CEO, Marc Benioff, even brought a customer that had a poor experience with Salesforce on stage during the keynote to try to convince him to move to cloud computing products like the company’s customer relationship management (CRM) software. The next logical step was to provide companies with a cloud-based database, which the company launched at Dreamforce 2010 this year. With the launch of database.com, it’s competing against some traditional powerhouse database providers.
But Campos applauded Salesforce on its move toward being more of a development platform. That means the company is providing developers “with a few of sharp tools” to produce a lot of web-based applications and services that range anywhere from asset management to customer relationship management (CRM) software. The company is trying to focus on being a catalyst for developers trying to make web-based applications. It’s a move that Salesforce has been focusing on with the acquisition of companies like Ruby on Rails development assistant Heroku.
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.