Mobile

Forrester reveals who uses location-based services the most

While only 4 percent of US online adults have ever used a location-based service, like popular check in app Foursquare, data from research firm Forrester shows that young adult males with college degrees appear to be the main user group.

In addition to being the main user group, the group may also be heavy online influencers as 38% of them claim that their networks ask them for their opinion before making a purchase decision. It would be interesting to know what types of products their networks ask them about before a purchase. Most likely, it’s probably electronics.

Finally, the data shows that the group may also be heavy mobile researchers, meaning that they are more likely to search for information on products or services as well as look up ratings and reviews. If the user group is constantly checking in to locations, then they are probably also using their smartphones for the following.

The nifty graph below spotlights more specifics location-based service users to US online adult users.


Mobile developer or publisher? VentureBeat is studying mobile marketing automation. Fill out our 5-minute survey, and we'll share the data with you.

Trackbacks

  1. [...] Finally, the data shows that the group may also be heavy mobile researchers, meaning that they are more likely to search for information on products or services as well as look up ratings and reviews. If the user group is constantly checking in to locations, then they are probably also using their smartphones…” Source: Forrester reveals who uses location-based services the most | VentureBeat [...]

  2. [...] he’s just waiting to “check out”). The numbers don’t disagree. According to a study conducted by research firm Forrester in 2010, 0 percent of seniors (age 65+) use location-based [...]

  3. [...] just two percent more of online adults have started using location-based applications since its 2010 report, but awareness of this class of applications grew by 14 percent during the same [...]

  4. [...] just two percent more of online adults have started using location-based applications since its 2010 report, but awareness of this class of applications grew by 14 percent during the same [...]

  5. […] probably say he’s just waiting to “check out”). The numbers don’t disagree. According to a study conducted by research firm Forrester in 2010, 0 percent of seniors (age 65+) use location-based […]