Forrester reveals who uses location-based services the most

December 10, 2010 7:09 AM
Cody Barbierri
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While only 4 percent of US online adults have ever used a location-based service, like popular check in app Foursquare, data from research firm Forrester shows that young adult males with college degrees appear to be the main user group.

In addition to being the main user group, the group may also be heavy online influencers as 38% of them claim that their networks ask them for their opinion before making a purchase decision. It would be interesting to know what types of products their networks ask them about before a purchase. Most likely, it’s probably electronics.

Finally, the data shows that the group may also be heavy mobile researchers, meaning that they are more likely to search for information on products or services as well as look up ratings and reviews. If the user group is constantly checking in to locations, then they are probably also using their smartphones for the following.

The nifty graph below spotlights more specifics location-based service users to US online adult users.

  • http://www.devindra.org Devindra Hardawar

    I suppose this isn't entirely surprisingly, but it brings to mind what needs to happen for LBS services to branch out of the geeky young male demographic–

  • http://twitter.com/CodyBarbierri Cody Barbierri

    It's not suprising for people like you and I, but for companies looking to utilize LBS in their marketing efforts it may be another story.

  • yungYotz

    Wow, who would have thunk it. Big surprise.http://www.being-anon.us.tc

  • http://pop-pr.blogspot.com Jeremy Pepper

    Safety measures that make women feel at ease, instead of feeling that it's just a bit too much oversharing and stalkerish.

  • http://e1evation.com/2011/01/21/why-should-i-care-about-foursquare/ Why should I care about Foursquare? | e1evation, llc

    [...] Finally, the data shows that the group may also be heavy mobile researchers, meaning that they are more likely to search for information on products or services as well as look up ratings and reviews. If the user group is constantly checking in to locations, then they are probably also using their smartphones…” Source: Forrester reveals who uses location-based services the most | VentureBeat [...]

  • http://ballywhointeractive.com/2011/11/07/the-check-in-quandary/ The Check-In Quandary | Ballywho Interactive

    [...] he’s just waiting to “check out”). The numbers don’t disagree. According to a study conducted by research firm Forrester in 2010, 0 percent of seniors (age 65+) use location-based [...]

  • http://venturebeat.com/2011/12/06/geosocial-app-adoption/ Adoption of geolocation applications has remained stagnant | VentureBeat

    [...] just two percent more of online adults have started using location-based applications since its 2010 report, but awareness of this class of applications grew by 14 percent during the same [...]

  • http://eskobo.com/2011/12/06/adoption-of-geolocation-applications-has-remained-stagnant/ Adoption of geolocation applications has remained stagnant | Tech News Aggregator

    [...] just two percent more of online adults have started using location-based applications since its 2010 report, but awareness of this class of applications grew by 14 percent during the same [...]

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