World of Warcraft Cataclysm broke all PC game records, selling more than 3.3 million copies on its first day of sales on Dec. 7.
Blizzard Entertainment, a division of Activision Blizzard, said this expansion for its World of Warcraft online virtual world has proven to be the most successful of the three major expansions in terms of fastest sales out of the gate. In November, 2008, the second expansion, World of Warcraft Wrath of the Lich King, sold more than 2.8 million copies in its first 24 hours. World of Warcraft has more than 12 million paying subscribers, making it the only game that can get such huge audience numbers despite charging a subscription fee. The first-day sales show that Blizzard’s grip on hardcore online role-playing fans is getting tighter and tighter, resulting in guaranteed revenues of more than $1 billion from this one game alone.
The first-day sales were bigger than the July launch of StarCraft II: Wings of Liberty, which sold 1.5 million copies in two days. Blizzard managed to beat its own record by launching simultaneously in more territories. On the first day, it released the game in the U.S., Canada, Mexico, Argentina, Chile, Europe, Russia, Southeast Asia, Australia, and New Zealand. It then released the game in Korea, Taiwan, Hong Kong, and Macau on Dec. 9.
More than 10,000 stores throughout the world opened their doors at midnight for the launch. Some 15,000 fans attended official launch events staged by Blizzard. In the expansion, vast swaths of the realm of Azeroth have been destroyed by the return of a dragon god, Deathwing. Mike Morhaime, chief executive and co-founder of Blizzard Entertainment, said the company had to bring Azeroth to near destruction in this expansion, but it was worth it.
What will the next Blizzard expansion be? It’s hard to come up with an encore for nearly destroying the virtual world. But if a recent document leak is to be believed, Blizzard plans to launch World of Warcraft in Brazil in the fourth quarter of 2011, plans to launch its fourth expansion in the second quarter of 2012, plans to launch the World of Warcraft trading card game in the third quarter of 2012, and will debut the World of Warcraft movie the fourth quarter of 2012. The fifth World of Warcraft expansion is due to arrive in the fourth quarter of 2013.
There isn’t much competition for World of Warcraft right now, but Trion Worlds will take it on in 2011 with its upcoming Rift: Planes of Telara.
Don't let cyber attacks kill your game! Join GamesBeat's Dean Takahashi for a free webinar on April 18 that will explore the DDoS risks facing the game industry. Sign up here.