NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is next week! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Who is the next Steve Jobs? It’s a question that Apple shareholders will be looking at during their next meeting, where they’ll vote on a proposal to create a written policy on finding a new CEO.
In a filing released today, Apple’s board of directors opposed the proposal, arguing that it would give competitors unfair insight into Apple’s “confidential objectives and plans.” The board also said that publicly identifying CEO candidates might make those candidates a target for recruiters, while non-candidates would feel that they’d been passed over.
Since Apple is so reticent to talk about its next CEO, we’ve come up with one possible answer — Facebook chief executive Mark Zuckerberg.
Now, that probably sounds like a big stretch, but let’s look at where both companies stand. Pundits have been wondering about who will fill take Jobs’ place for a while now. They’re big shoes to fill, with the company’s success in the past decade largely attributed to Jobs’ return, particularly his product perfectionism and the “reality distortion field” he creates around the company.
Meanwhile, the current executive lineup doesn’t offer many obvious candidates — when Jobs took a leave of absence for health reasons in 2009, chief marketing officer Phil Schiller gave the company’s keynote at the Macworld conference. The verdict? Schiller’s fine, but he’s no Jobs. And chief operating officer Tim Cook kept the company running during those months, but it wasn’t until after Jobs’ return that Apple launched its next major product, the iPad. Jobs was reportedly the key figure leading the iPad’s development.
This is one area where Apple may be looking worriedly at Microsoft. When founder Bill Gates stepped down, he was replaced by longtime company executive Steve Ballmer. In the decade since Ballmer took over, Microsoft stock has fallen nearly 50 percent. (Last year, Apple passed Microsoft in market capitalization.) I’m not saying that Cook or Schiller are just like Ballmer, but there’s clearly a danger in replacing a company’s visionary leader with someone who’s competent but less inspired.
So where does Facebook come in? Well, as of October, Apple had a massive $51 billion stockpile of cash. When asked about what he plans to do with that money, Jobs said, “We strongly believe that one or more very strategic opportunities may come along that we’re in unique opportunity to take advantage of because of our cash.” Which immediately led to speculation about “Who is Apple going to buy?” And now, coincidentally, Facebook just raised $500 million at a $50 billion valuation.
Of course, it’s no secret that the big tech players have been interested in Facebook for a while now — but Apple, its profits supercharged by the iPhone, may be the one company that can still afford the deal.
What’s less certain is whether Facebook — and by Facebook, we really mean Zuckerberg — would be interested. He controls three board seats, and prizes his ability to shape the company’s direction. It’s looking increasingly likely that Facebook will hold a public stock offering in 2012.
So what would actually convince him to sell? Well, how about the chance to run the combined Apple-Facebook?
Aside from the glory of running the most valuable tech company in the world, there’s the strategic logic. The mobile and social worlds are colliding. Facebook has been trying to figure out how it can thrive in a world where platform makers like Apple and Google increasingly integrate Web services directly into devices. There have been rumors of a so-called “Facebook phone” — but with 60 million monthly users on the iPhone, isn’t Apple’s mobile device already the Facebook phone?
Zuckerberg is hardly the polished CEO that Jobs has become, but he’s improving. Last year, we looked at the ways that Zuckerberg had come into his own as a CEO. This year, he seems much more comfortable and charming while speaking to the media or in public. And although Apple employs legendarily talented designers, the recent lackluster launch of the company’s music social network Ping suggests that Zuckerberg understands the one key area that Apple is still struggling with — social networking.
We already know that Zuckerberg wants to be the next Steve Jobs. Would he turn down a chance to make that literally true?
[Filing spotted via AllThingsDigital]
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.