With millions of consumers checking in to locations around the world, Foursquare has quickly become another marketing tool for companies. Previously, Foursquare had a less-than-stellar set of pages explaining how a business may claim a venue.
With today’s launch, the new page, dubbed “Quick Start Guide,” is much more dynamic, interactive and spotlight how a business or brand can attract customers using Foursquare. For example, rather than just claiming your venue, the company now explores several different types of campaigns that can be run, such as a Mayor Special, Frequency Special or Count Special to name a few. The guide also talks about how to promote specials, redeem them, and track venue stats.
Foursquare isn’t the only one who is trying to get businesses and brands to claim venues or create badges, competitors Gowalla and Scvngr also have a business page. While the basic copy is similar, one wonders if the new interactive and flashy Foursquare business pages are what’s needed. Though recent reports of bugs in Blackberry app versions won’t help to prove that the company is a legitimate business tool.
Foursquare, based in New York City and founded in 2009, has raised more than $21 million in funding. It currently has more than 40 employees in its hometown and a new engineering office that it’s opening in San Francisco.
VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.