How to build a tech startup outside of Silicon Valley

(Editor’s note: David Brussin is the founder and CEO of Monetate. He submitted this story to VentureBeat.)

Contrary to conventional wisdom, Silicon Valley isn’t the only place to go when you get serious about building a new company in the technology space.Sure, it’s  a great place to start this sort of business, but the case for moving your company there is not as strong as it used to be. I’ve stared, run and sold many companies far from the Valley – with my latest venture firmly based in Philadelphia. Here’s why I’ve avoided ground zero for many tech companies:

If you are currently located outside the Valley but in a so-called secondary market such as Philadelphia or Boston, Seattle or Austin, you may be well-placed to succeed without moving. Yes, Silicon Valley still has large amounts of human capital, venture capital, and deal-making expertise, but there are also a very large number of companies competing for it.

The availability of venture funds in secondary markets, as well as angel money and super-angels, has also increased substantially in recent years – in some places outpacing the supply of exciting local projects seeking funds. As a result, the chances of your project getting the VC attention it deserves may be higher in a secondary market.

Of course, simply having access to money isn’t everything. To grow a successful technology company from the ground up, you need investors who have experience doing just that. Increasingly, you can find them in secondary markets.

While it’s getting easier to mature a tech company away from Palo Alto, there have been some historical downsides. People in secondary markets used to suffer from an information disadvantage, whether they were investors, entrepreneurs, engineers, designers, deal-makers, bankers, or lawyers. That’s because a lot of the information about how to do things and get things done was shared in social circles or networks that were defined geographically, namely Silicon Valley.

With the advent of blogs and other social media, though, there is now much more information sharing and transparency in the startup world, both on the founding side and on the funding side.

Should you move out of Silicon Valley if you’ve already started operations there? Probably not. But if you’ve started your company somewhere else – such as Philadelphia, where there is a thriving local VC community, a good supply of talent from good schools, and mentors accessible through social networks – then your chances of success are a lot better than they were five years ago.

Finally, starting up outside the Valley means you won’t be competing with Google for people as you build your team, and there’s less chance that Facebook will stunt your growth by stealing your best players. Just don’t expect to have the local playing field all to yourself. Building tech companies outside the Valley is one trend that is likely to keep growing.

  • http://twitter.com/vsagarv Vijaya Sagar

    One of the most realistic posts I've seen about Silicon Valley -vs- other startup petri-dishes.A combination of key success factors have given SV an unassailable lead, for the foreseeable future. It is quite unwise and ill-informed, to speak as if that weren't the case.But, as you've said, other places have started becoming viable for building one's entrepreneurial dreams. My startup, Althea Systems, is in Bangalore. We knew we were playing against the odds. And yet, within a few months of starting off, we raised the required angel money. And shortly afterwards came, a 3M$ series-A by Intel Capital. Yes, hiring hasn't been easy, but it hasn't been unduly worrisome either. It did take a bit longer to get noticed by the tech media / opinion makers (whereas one frequently hears duh-grade startup stories making it to the front pages of social media, due to their proximity to news/deal makers in SV [or NYC now]). Today, with Shufflr (our social video browser) getting a very encouraging response, we are happily going about building the products we want to take to our users. That's as pleasant a story you would probably hear, from any early stage tech-startup entrepreneur on the streets of the Silicon Valley.

  • http://twitter.com/web_licht Leon Widrich

    Great post David! I was thinking of giving my far-fetched theory on this topic, but I feel sharing my personal experience might be worth more. I am currently involved with getting a start-up off the ground in the UK, Birmingham and if anyone would ask me whether I want to go to the Valley, my answer would be a definite yes. This is because the process of finding good people, even though it might have improved elsewhere in the US apart from the Valley, I feel it is insanely difficult over here. Sure, you can say I wasn't looking hard enough, but overall the density will certainly be nowhere higher than in SV. From so many people I have met and worked with, there is one who shows honest and full commitment to an idea. This is clearly not many.

  • http://pulse.yahoo.com/_5X27AXTPXIZUAWXUAUTW6ZFIIA David

    Great article. Ironically I live in Central PA and are originally from Boston. I recently started a social media site with some partners who are still located in Boston. I have long held the view that it is about your customer base and not your industry that is more important so I haven't worried about not being located in Silicon Valley. I also believe that SV has become sort of an elitist environment and many there feel the need to become carbon copies of that.

  • http://twitter.com/gstorry Grant Storry

    This post's title should be “The Pro's and Con's Of Starting A Company Outside Silicon Valley”. You didn't really touch on *how* to build a company outside Silicon Valley- as the title suggests. Still a good piece. Cheers.

  • Stephen Cobb

    Good point Grant — the focus was indeed the pros and cons (in David's defense, I happen to know that the title was penned, as in many publications, by the publisher).For me, the main “how to” insight is the need to work with investors who have experience building the kind of company you want to build. The news, for some people, is that such investors can now be found outside the Valley. Furthermore, the geographical boundaries that tended to exist around specialized business building knowledge have been disappearing, thanks in part to social tools, some of which — and there is genuine irony here — were created in the Valley.Cheers.

  • http://www.facebook.com/bonnie.ravina Bonnie Ravina

    Great article, David – and good news for Philly! Getting the early buzz and access might be easier in Silicon Valley, yes; but it's often a “mirror” effect of tech people in love with new technology. As you've experienced, being outside the Valley tends to make entrepreneurs more practical, especially for B-to-B companies. I was at SAP from its start in the US through the early 90s and have been working with QlikTech (among the top IPOs in 2010) for several years – both are based in the Philadelphia area. (It’s notable these two companies are not “home grown,” but originated in Europe.) I’m convinced that a large part of their success was being under the radar from the outset. Because of this, they had to make sure that all of the basics were in place first: an actual solution, reference customers and reliable partners. Talent for and commitment to these fundamentals exists outside of SV. And as mentioned, physical location isn't all that relevant most of the time – everyone can collaborate from anywhere virtually. You mention other US cities, but Paris is (perhaps surprisingly) a great microcosm for what makes effective (balanced) ecosystems for entrepreneurs, since all of the elements are together in one place: technology, talent, end customers, funding and media. That funding issue is a critical gap for Philly. Would be great if more local VCs had a more global view.

  • http://www.facebook.com/people/Stuart-Snyder/100000919582656 Stuart Snyder

    I am an expat American who moved from Silicon Valley in 1993 to Adelaide, Australia and cofounded a successful internet services company in 1999. The world is changing and your geographical location is far less important than it used to be and what matters most is the quality of your ideas and people.I've heard all the Silicon Valley propaganda that you must be located there to be successful, but I believe that view is greatly exagerated and outdated. Reality is most venture capitalist overrate their value add outside the money they bring to the table and in fact many are detrimental to a startup with their arrogance and lack of operating experience.I found the quality of available talent in Australia to be superior to that of Silicon Valley where there is fierce competition for quality talent and people job hop frequently. It is hard for a startup located in Silicon Valley to compete with Google, Facebook, Apple etc for the same talent. Because there are so many opportunities in Silicon Valley and so much money floating around a lot of mediocre ideas and people get funded. While have a sales presence where your customers and market is valuable, I found after an initial face to face meeting most business can be done by phone, email, skype, etc. With the internet you can keep very up to date with your industry although networking is still valuable this can be done by attending trade shows and the like.The main drawback in being located in Australia versus Silicon Valley is the lack of funding for early stage ventures and the lack of a customer base willing to try new innovative products from a small company.

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