Playboy to strut its stuff on the iPad (updated)

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!

Update: Playboy is actually releasing an iPad-friendly version of it website. The Playboy app in the App Store will be censored, according to a Playboy spokesperson. Original story below.

Despite Apple’s history of putting Church Lady restrictions on app content, Playboy has announced that it’s bringing every issue of the magazine ever published to the iPad.  So rejoice, fans of woman-shaped manikins and terrible cartoon jokes.

It’s not yet clear whether Apple has eased its restrictions on app content (which, as written, would ban Playboy’s content) or the mag would be made available via the Web.

It’s “possible that the Playboy issues could come to iPad with Web-based access through the device’s Safari browser,” notes Katie Marshal of AppleInsider. Playboy founder Hugh Hefner himself made the announcement via Twitter. But, says Marshal, “Hefner’s posts made no mention of the App Store, or potential approval from Apple.”

Last week, Playboy announced that it would go private in a deal valuing the once-mighty publisher at $207 million.


VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.