If the analysis is of published articles from the Swedish press, then unless it filtered out just quotations from members of the public, it proves that the iPhone and technology don't make Swedish journalists happy – rather than everyone.Not that I'd deny relationships make people happy, and technology is less important. The only really surprising thing is that the World Cup resulted in so much happiness despite the fact that the Swedes didn't qualify!

What an absolutely absurd conclusion. All it proves is that there's lots of newspaper articles talking about how happy people are about sports results and very few articles talking about how happy people are about the technologies they use. Based on what kinds of articles are published in the Sports section versus the Technology section, the results are pretty predictable. And in no way does this prove “how happy your phone makes you”.Was this “conclusion” yours Ciara? or was it Saplo's? You only link to their main site, not to the actual text analysis report.

Hi Marc, It's Saplo's conclusion. I wonder though why there aren't many articles which talk about technology and happiness or if and why gadgets make us happier. I have to say that I'm very fond of my Nespresso machine. There will be a blog post on the study available later on Saplo's site. When it's up I'll add a link to it. Ciara

The Netherlands didn't win either but the World Cup certainly made people in Amsterdam very happy I am actually surprised that people are taking this article so seriously. Are tech people secretly worried about the value our industry provides to society?

Thanks Ciara!I think it's just a function of how journalists traditionally report on these different topics of news.Sports are forms of entertainment. It makes sense that articles which discuss sports will inevitably report on how happy people are about the results of those competitions.Technology may facilitate entertainment, but tech reporting is rarely framed from the “technology is entertaining” perspective. Instead, tech reporting is usually product reviews, articles about product rumors, about competition & collaboration between tech companies, etc. These types of articles don't spend much time talking about how happy people are about their phones or the web sites they visit.Sapio can't come to that conclusion based on text analysis of newspaper articles. Just because “happy” doesn't co-occur with “iPhone”, “Google”, “Windows”, “iPad”, etc. in newspaper articles, doesn't mean that technologies don't make people happy. It jut means that “happy” doesn't co-occur with “iPhone”, “Google”, “Windows”, “iPad”, etc. in newspaper articles.

The tittle of this article is a lie, I feel like looking at the front page of People Magazine..Can you stop doing these pimping titles just here to get me look at a totally uninteresting post ?Come on, you can do better than that…

Ciara, it's a very thought inspiring article, keep up the good work!

Thanks Winton. It's a fun one (for me at least).

I don't think i was expecting much of such a title.I guess i was just curious because there was “Iphone” in it and “makes you happy”. that was kind of a good selling pitch.But only to discover a “study” that seemed very inaccurate to say the leastnot specifically linked to iThis or iTHatAnd a conclusion very very very far fetched in my opinion.This title was using the name “iPhone”, why ?It's very much like putting a sexy girl in the commercial to sell a car.Please don't claim it's because it's what work for the “consumer” that you did it.Because as a happy reader of VB i like your tone and like the fact that you are not over hyping every “breaking news” like too many other websites do.So please please please just keep it that way.Only facts matterThanksS