Will Google’s Groupon clone swap out algorithms for good writing?

Updated with confirmation

It looks like Google is preparing to launch its own version of popular deal service Groupon. Mashable just published a copy of what looks like a leaked fact sheet for the service, called Google Offers.

Google famously tried to buy Groupon for $6 billion, but the search giant was eventually rebuffed, and Groupon instead raised $950 million in funding and is reportedly preparing for a $15 billion public offering. Google, meanwhile, still has its sights on the local market, including local deals, signaled most obviously by the fact that it recently put high-profile executive Marissa Mayer in charge of local products.

Perhaps the most interesting thing about the details revealed in the fact sheet is how closely they mirror the Groupon model. Back when the acquisition was still on the table, VentureBeat’s Owen Thomas wrote that it could be bad for Groupon — Google is notoriously tech-focused and algorithm-driven, while Groupon is a bit of a throwback, distributing its deals through email and emphasizing the importance of good writing.

In the case of Google Offers, it sounds like Google will distribute the deals across its ad network and on the Google Offers site, but Google emphasizes the fact that the deals will go out in a daily email. Google even has a writing team that will “craft a compelling write-up for your offer … and couple it with an engaging image.”

Basically, it sounds like Google has decided that Groupon has a model that works. The one difference that I can see is that the discounts offered through Google Offers appear to be purely time-based — you have to claim the deal by a certain deadline. Groupon offers, on the other hand, require a certain number of users to sign up before the deal is activated.

Google normally declines to comment on stories like this, but I’ve emailed the company on the off chance that it will respond.

Update: Here’s Google’s statement, basically confirming that the fact sheet is real

Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.

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  • http://bitcadet.com/ Dusty Dean

    Google Offers will likely begin a short limited-beta (select markets) period for testing and optimization then make its way into a heavily marketed integration with Google Places.It will be exciting to see how they handle the balance between creative and algorithmic features.

  • http://ceoworld.biz/live/ Corinne Smith

    Google really is trying to take over the world. They're the only software company I know that brands off into everything.Google Offers is probably going to beat Groupon at its own gameAnd the best thing about it …. they give it all away for free!

  • freefu

    freefu.com could eventually take some thunder away from the deal sites. They don't charge and they require free offers from businesses, so a buy one get one free offer is valid. Just like a 50% off groupon offer, except the business keeps all profits.

  • http://techmarketintel.com/ David Dines

    This is a tough call. Google's scale, reach and algorithms are very impressive, but they have also shown that they are sometimes totally miss the mark on consumer tastes (buzz, voice, wave). My gut tells me that Groupon will fend Google off, but that coupon fatigue, along with lots of competition will slow their growth somewhat.

  • http://twitter.com/contusclone Clone

    Informative! start cloning groupon websites and following the same business strategies to money. Now days instant websites also available in the market for grouponclone script…

  • http://venturebeat.com/2011/08/01/google-dealmap/ Google acquires Dealmap, the missing link between Offers & Maps | VentureBeat

    [...] in January 2011, we got a peak at Google Offers, the company’s Groupon competitor. One month later, Google (finally) added checkin [...]

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