Filmaster looks to be "Foursquare for films"

Filmaster, a recommendation engine for movies and shows, announced today that it’s launching an application programming interface, or API, for developers looking to use the service’s data and algorithms in their own applications or websites.

Through the API, the company gives developers access to users’ movie reviews and movie-search data. Users can use the service to learn about the tastes of other users in their area. Similar to Twitter, the service lets you follow or unfollow users to gain insight into their movie tastes and reviews. One application already using the API lets users select friends using Filmaster and finds movies that the group should watch together.

Filmaster is planning on several mobile versions of the service, including an iPhone app scheduled for March and an Android app scheduled for April, as first reported by Next Web. The mobile versions will allow users to check in to movies and showings, see friends in the area and get recommendations on movies. One might look at the service as a kind of “Foursquare for films” as some are already calling it. Interested users can sign-up for the beta now.

When it comes to movie reviews and comments, there is no shortage of applications for fans. Internet Movie Database, better known as IMDB, has both a website and mobile apps for movie ratings. FlickChart appears to be providing an extra level of functionality by allowing users not only to rate and comment on movies but also to follow other users and get recommendations based on past interest, similar to Filmaster. The only real differentiator for Filmaster is that it lets users score different aspects of a movie, like overall direction and acting, Next Web notes.

The Warsaw, Poland-based company was founded in 2008 by movie buffs Borys Musielak and Adam Zielinski. The company has received $150k from a EU grant and is looking for $300k more now to expand in the US.


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