Seesmic lands $4M more for listening to social enterprise customers

NOTE: GrowthBeat tickets go up $200 this Friday at 5pm Pacific. VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and register by Friday to save!

Seesmic, a client for reading status updates across Twitter, Facebook and other services,  today announced it has secured a third round of funding of $4 million from popular customer relationship management service Salesforce.com, and a Softbank Group company managed by Softbank Holdings Inc.

The company helps users to manage their social networks both on the desktop and mobile devices, including Windows, Macs, iPhone, Android and Blackberry. Through a single dashboard, users can add their Facebook, Twitter and other social networks as streams and monitor or engage in real-time. Seesmic made a bunch of product updates in 2010, including adding support for multiple accounts on Android and acquiring social posting service Ping.fm.

The investment by Salesforce.com makes sense as the two companies have been working together recently to integrate Salesforce Chatter, a collaboration tool for enterprises, with Seesmic. Users will now be able to see Salesforce.com customer’s comments on Facebook and Twitter.

Seesmic has a host of competitors offering very similar services, including Tweetdeck, Hootsuite and Yoono. Though none have integrated with an enterprise collaboration tool like Salesforce Chatter.

The San Francisco-based company, founded in 2008, has secured a total funding of $16 million. Past investors Omidyar Network, the firm created by eBay founder Pierre Omidyar, and Wellington Partners also participated in the round.


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.