News Corp’s The Daily iPad newspaper is the first app to support one-click subscription billing, and Apple’s vice president of interactive services Eddy Cue says that the feature will soon make its way to other apps.
The addition of subscription pricing is a big change for Apple, as it will allow news publications to price their apps similar to print media. Users won’t be asked to manually pay for a new issue every month (like current iPad magazines), and advertisers will have a better sense of an app’s readership.
News Corp is offering subscriptions to the The Daily at 99 cents a week, or $39.99 a year. That’s certainly much less than traditional newspaper subscriptions, although it may seem high compared to typical magazine subscriptions. The app will also feature ads, even though users are paying for it. News Corp’s Rupert Murdoch said that by charging a subscription fee, The Daily will be able to attract high class advertisers who will pay more.