The San Bruno, Calif. company isn’t commenting on the funding and its website is pretty bare for now, but I’ve been hearing a few details. (If a lot of this looks pretty similar to the details reported in Business Insider, hey, I guess word gets around.)
Dynamic Signal was founded by a trio of Adify alums: CEO Russ Fradin (pictured above), chief technology officer Steve Heyman, and general manager Jim Larrison. They’re still interested in online advertising, in a way, but now the focus is on social networks, specifically building a platform to manage social media marketing.
I’ve also picked up a few more tidbits from the founders’ LinkedIn profiles. Larrison describes the company as focused on (hold on, it’s a mouthful) “enabling brand oriented companies in developing and solidifying their long term social media strategies and interactive asset investments.” And Heyman’s profile suggests that the company used to be called Influentials.net and that it spun out of Cox Enterprises (or at least was previously a “Cox Enterprises company”), the media company that acquired Adify for $300 million back in 2008.
The investors in the new round include Cox, Venrock (an Adify investor), Trinity Ventures, and various angel investors.
[image via Flickr/xmedialab]