Business

DEMO: Thoora uncovers the most talked about web content

Thoora is one of 53 companies chosen by VentureBeat to launch at the DEMO Spring 2011 event taking place this week. These companies do pay a fee to present, but our coverage of them remains objective.Looking to help consumers and businesses find and share relevant, original content, Thoora launched today at DEMO Spring 2011.

The company was created not only to aggregate content from both traditional and social media resources like Twitter and Facebook, but also to filter and rate the content based on relevancy. The content is then delivered to the user for curation, which includes the ability to group by topic and share.

There is no shortage of companies that are aggregating and curating content. Companies like Curated.by and Scoop.it allow individual users to search by topic and share content with their networks. And companies like Loud3r and Daylife give publishers the ability to group content and push it to customers. Thoora might have an advantage over some of the competition, as its own algorithm filters content by over 100 different “signals,” which include things like total number of articles on the topic, site rank and Twitter activity.

The Toronto, Canada-based company, founded in 2008, currently has 14 employees and has secured an undisclosed amount of funding from Rogers Ventures.


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