This May, hundreds of social media enthusiasts will come together in San Francisco for the first Social Media Optimization Conference (SMOC), produced by SocialTimes, AllFacebook and Mediabistro. The aim of the conference is to teach marketers, strategists, PR and business leaders how to go beyond SEO to create organic user engagement on the social web, and share best techniques for paid social advertising.

Session topics include keyword intelligence, optimizing beyond “like” and “follow,” social video optimization, paid social, reputation management and social media, keyword intelligence, and more. Attendees at SMOC will learn how to boost visibility in search engines, increase content ‘linkability,’ and fuel readers’ desire to comment and share.

Speakers include Brian Solis (Engage), Rohit Bhargava (Ogilvy), Jon Fougner (Facebook), Ekaterina Walter (Intel), Andy Chen (Match.com), Aaron Goldman (Kenshoo), Daniel Brusilovsky (Teens in Tech Labs), Brian Wong (kiip), Dennis Yu (Webtrends), and Eric Ludwig (Rosetta Stone). View the full program.

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