Green and travel sites flavor of the month, says top 50 report

April 22, 2011 6:50 PM
Sid Yadav
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Visits to green and travel-related websites had the most noticeable increase in March, according to the latest comScore Media Metrix report which ranks the top 50 U.S. web properties every month.

The report, which tracks where Americans spend their time online, attributed initiatives such as Earth Hour, which looks to raise awareness of energy consumption, and the approaching spring break, for the abundant increase in both categories respectively.

Website properties in the green category drew nearly 20 million unique visitors, up 11 percent from 18 million, while the travel category grew 10 percent from 55.7 to 61.3 million visitors. Other categories that followed included online instant messengers, job search, and religion-related websites.

In terms of overall rankings, Yahoo properties ranked highest with 212 million visitors, followed by Google and Microsoft with 176 million, and Facebook with 152 million. New additions to the top 50 list included FoxNews.com, Time Warner, and BuzzMedia.

As for ad networks, Google topped once again with a 91.7% reach to Americans, followed by Yahoo with 84.4%, AOL with 83.8%, and the social media sharing widget ShareThis with 80.9%.

  • http://www.greenabode.co.uk/ Green Abode

    HiThere seems to be a lot of contrasting trends with regard to eco & green. Within days of this story the NY Times also published a story about a big US company selling green cleaning products that are not doing well at the moment.Are we seeing that traffic is up, but sales are down because people have realised that going green is as much about not buying things as it is buying green things?In the UK we also have some conflicting trends at the current time. On the one hand, across the past 2-3 years the trend has gone down for people looking for green and eco products. Whilst, on the other hand, we are seeing a big growth in things such as energy efficiency, growing your own food, local over global and some major campaigns supporting independent shops, sustainable fish stocks etc.Interesting times. If anyone can enlighten me why traffic has gone up in this space in the US..I would greatly appreciate knowing why. Surely, it's not just down to Earth Hour?I hope we see this trend continues and we see it in the UK.

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