If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Spotify CEO Daniel Ek today refuted the rumors (reported by TechCrunch and others) that the Swedish streaming music service had negotiated a number of deals with major movie studios to stream their content. On his Twitter stream Ek said, “Soon I’ll be reading that Spotify is launching a space rocket.”
Spotify offers a number of subscriptions. Spotify Free comes with ads. The Unlimited subscription is ad-free and costs €4.99 ($7.22) a month. Premium, which allows Spotify to be accessed on mobile and other non-PC devices, is priced a €9.99 ($14.46) a month.
Possibly in anticipation of the long-awaited U.S. launch, Spotify recently announced changes to the service that reduce the number of listening hours available per month to free users and the number of times that tracks can be played.
On a side note, I recently asked another Swedish music startup founder, Alexander Ljung of Soundcloud, why so many music startups come out of the country. “There’s been a lot of quite successful music artists from Sweden. That comes partly from the fact that there’s a lot of music education in school,” he told me. “It’s free to learn instruments. Almost everybody I knew was learning at least one instrument. And then it’s dark 6 months of the year.”
Spotify is based in Sweden and has 10 million users around the world (1 million of which are paying subscribers), mainly in Europe. The company has received funding of $120 million and is valued at around $1 billion.
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results