Adknowledge is a long-tail ad network, with monetization platforms for games and other apps. Ansca Mobile is a game engine that allows developers to create games without knowing much programming.
By combining their platforms, the two companies will make it a lot easier for app makers to monetize their mobile apps on the iOS (iPhone etc.) and Android mobile platforms.
The two companies say that mobile developers will be able to significantly cut the time it takes to develop apps and deploy them across multiple platforms. Ansca users can download the integrated Corona software development kit now. Apps that use Corona have been downloaded more than 13 million times.
In a game that uses Ansca’s Corona tools, game developers will be able to insert Adknowledge’s monetization system, which includes special ads known as offers via Adknowledge’s Super Rewards. Rivals include mobile monetization firms such as Tapjoy.
VB’s research team is studying mobile user acquisition... Chime in here, and we’ll share the results.