Brightcove, a company best known for its online video platform, is today launching a new online product, dubbed App Cloud, that will help developers create mobile apps.
It looks like App Cloud will do for mobile apps what Brightcove has already done for video publishing — making the production process as painless as possible, while delivering a high quality result.
App Cloud will allow companies to develop apps once using its online interface, and then deploy them as iPhone and Android native apps, as well as mobile web apps.
Brightcove joins plenty of other companies aiming to simplify mobile app development, including Red Foundry and Mobile Roadie, but its added experience with its video platform could give it a leg up. The company is reportedly preparing to go public this year, and having a strong mobile app platform will certainly help it seem more valuable.
The company is based in Cambridge, Mass., and has so far raised over $100 million from backers including Hearst Interactive Media, GE Commercial Finance, Allen & Company, Brookside Capital, Maverick Capital, Dentsu, J-Stream, Cyber Communications and TransCosmos.
We’ll be exploring the most disruptive mobile trends at our fourth annual MobileBeat 2011 conference, on July 12-13 at the Palace Hotel in San Francisco. It will focus on the rise of 4G and how it delivers the promise of true mobile computing. We’re also accepting entries for our mobile startup competition at the show. MobileBeat is co-located with our GamesBeat 2011 conference this year. To register, click on this link. Sponsors can message us at firstname.lastname@example.org.
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results