GamesBeat

Attention, shoppers: Men outspend women 9 to 1 on mobile virtual goods

Given the stereotype of how much women love shopping, you’d expect them to be the biggest spenders online. And women are indeed fueling purchases at sites such as Gilt Groupe. But when it comes to purchases of virtual goods in mobile social games, men outspend women by 9 to 1, according to a survey by MocoSpace.

The data comes from a study of 1,500 social gamers on Boston-based MocoSpace‘s mobile entertainment platform. The company analyzed anonymous user behavior to see how the sexes behave when it comes to games. It found that 53 percent of MocaSpace mobile social gamers are male and 47 percent are female. Men spend slightly more time playing the games, averaging 21 minutes a day compared to 19 minutes for women.

But 69 percent of the males buy virtual goods and only 31 percent of females do. On top of that, those male gamers are responsible for 90 percent of virtual goods that are purchased inside the games. It shows that men really do love to shop, at least when it comes to gaming. Games on MocoSpace include Games on the MocoSpace Games platform include Street Wars, Stage Hero, and Happy Farm. Overall, there are 17 million members on MocoSpace’s platform.

We’ll be exploring the most disruptive game technologies and business models at our third annual GamesBeat 2011 conference, on July 12-13 at the Palace Hotel in San Francisco. It will focus on the disruptive trends in the mobile games market. GamesBeat is co-located with our MobileBeat 2011 conference this year. To register, click on this link. Sponsors can message us at sponsors@venturebeat.com. To participate in our Who’s Got Game? contest for the best game startup, click on this link.


Mobile developer or publisher? VentureBeat is studying mobile app analytics. Fill out our 5-minute survey, and we'll share the data with you.

Trackbacks

  1. [...] (Credit: iStockPhoto) (CBS) – As it turns out, men love to shop, too, says a MocoSpace survey. The Boston-based company found that out of 1,500 social gamers on their mobile entertainment [...]

  2. [...] this report shows that women dominate men in terms of spending on virtual goods, other reports have shown that men outspend women on virtual goods by large margins. Perhaps women are spending more time now [...]

  3. [...] this report shows that women dominate men in terms of spending on virtual goods, other reports have shown that men outspend women on virtual goods by large margins. Perhaps women are spending more time now [...]

  4. [...] this report shows that women dominate men in terms of spending on virtual goods, other reports have shown that men outspend women on virtual goods by large margins. Perhaps women are spending more time now [...]

  5. [...] this report shows that women dominate men in terms of spending on virtual goods, other reports have shown that men outspend women on virtual goods by large margins. Perhaps women are spending more time now [...]

  6. [...] this report shows that women dominate men in terms of spending on virtual goods, other reports have shown that men outspend women on virtual goods by large margins. Perhaps women are spending more time now [...]

  7. [...] this report shows that women dominate men in terms of spending on virtual goods, other reports have shown that men outspend women on virtual goods by large margins. Perhaps women are spending more time now [...]

  8. [...] this report shows that women dominate men in terms of spending on virtual goods, other reports have shown that men outspend women on virtual goods by large margins. Perhaps women are spending more time now [...]

  9. [...] this report shows that women dominate men in terms of spending on virtual goods, other reports have shown that men outspend women on virtual goods by large margins. Perhaps women are spending more time now [...]

  10. [...] this report shows that women dominate men in terms of spending on virtual goods, other reports have shown that men outspend women on virtual goods by large margins. Perhaps women are spending more time now [...]

  11. [...] to start segmenting it and better understanding usage patterns based on ethnicity and gender. A previous survey showed that men outspend women 9 to 1 on mobile virtual [...]

  12. [...] the most, followed by African American and Hispanics.  And sure to spark gender discussion, another survey found that men outspent women 9 to 1 on virtual [...]

  13. [...] clarity to start segmenting it and improved bargain use patterns formed on ethnicity and gender. A previous survey showed that group outspend women 9 to 1 on mobile practical [...]

  14. [...] Takahashi / VentureBeat:Attention, shoppers: Men outspend women 9 to 1 on mobile virtual goods  —  Given the stereotype of how much women love shopping, you’d expect them [...]

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat