NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is next week! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Four-year-old startup MapMyFitness announced Wednesday that former Technorati CEO Richard Jalichandra would be taking the reigns as CEO. Austin-based MapMyFitness offers Web- and mobile-based fitness solutions and social networks dedicated to exercise.
Last month, Jalichandra was replaced as Technorati CEO by senior vice president and general manager Shani Higgins. Jalichandra still serves as a board adviser to Technorati Media and also advises for Weather Underground, MyYearbook, and Skimlinks. Before joining Technorati in 2007, Jalichandra was entrepreneur-in-residence at Battery Ventures.
“I’m very excited to join the MapMyFitness team,” Jalichandra said in a statement. “The company has already achieved so much, and I look forward to helping it continue to grow. MapMyFitness provides me a truly unique business opportunity that combines my lifelong passion for fitness with social media, online advertising and e-commerce.”
MapMyFitness closed a $5 million venture round from Austin Ventures in August 2010, according to TechCrunch. The company operates a series of mobile apps and websites including MapMyRun.com, MapMyRide.com, MapMyHike.com, MapMyMountain.com, and more.