Zynga is launching PrivacyVille today, a game-like tutorial that rewards players with game points for learning more about the social game company’s privacy practices.
In PrivacyVille, you start with a picture of a town and can click on various icons, much like in a Zynga game. A progress bar at the bottom shows you how far along you are in the tutorial. The town is modeled after CityVille, which has 85 million monthly active users on Facebook. Overall, Zynga has 283 million monthly active users, making it the largest game company on Facebook.
“At Zynga we take user privacy seriously,” the San Francisco company said in a statement. “As part of our commitment to user privacy we strive to make it easier for players to learn more about the types of information we collect, how it is used and what their choices are for that information.”
After you read through PrivacyVille, you can claim zPoints that can be used to redeem virtual items across Zynga titles. Zynga already has a more mundane Privacy Center with the same information. But this new way is more fun.
We’ll be exploring the most disruptive game technologies and business models at our third annual GamesBeat 2011 conference, on July 12-13 at the Palace Hotel in San Francisco. It will focus on the disruptive trends in the mobile games market. GamesBeat is co-located with our MobileBeat 2011conference this year. To register, click on this link. Sponsors can message us at email@example.com. Our sponsors include Qualcomm, Flurry, Greystripe, Nexage, Tapjoy, Fun Mobility, TriNet, Zong, Sibblingz, Open Feint, Spil Games and WildTangent.
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results