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Sprint announced Tuesday that it will allow resellers to put their own branding on a handful of products on its 4G network .
Sprint’s 4G network uses 4G Wimax technology, which isn’t very impressive compared to 4G networks from other carriers. Still, for resellers it will certainly serve its purpose.
Initially, the 4G Sprint products include the HTC Detail (a.k.a. EVO Shift) and the Sierra Wireless 250U data card, but the company plans to offer more in the next few months.
While Sprint is the first major U.S. carrier to offer wholesale access to its 4G network, the reselling model isn’t necessarily new territory. Currently, the company offers a variety of 3G rebrandable products.
Sprint 4G is available in 71 markets across the United States, including Atlanta, Boston, Chicago, Dallas, Denver, Houston, Los Angeles, Miami, New York City, San Francisco and Washington, D.C. operated over the Clearwire 4G network.