Entrepreneur

Entrepreneur Corner: Marketing with Google+ and employee/customer altercations

Here’s the latest from VentureBeat’s Entrepreneur Corner.

Fight! Fight! Are you liable when your employees and customers mix it up? – Altercations between customers and employees are PR nightmares, but they could be legal ones as well. Attorney Curtis Smolar looks at ways to protect your employees and your company.

7 ways to get an industry leader you don’t know to mentor you – Mentorship is critical for many startups, but finding experienced market leaders who are willing to offer their wisdom is difficult. Larry Chiang, CEO of Duck9 and entrepreneur in residence at Stanford University, gives tips on securing that input.

Arranged marriages in the startup world – Many entrepreneurs look to friends in the VC community to help them find an ideal partner for their next idea. But too many rush into these marriages of convenience before figuring out whether they’re actually compatible with their new corporate spouse. Jeff Bussgang, general partner at Flybridge Capital Partners, offers some advice on how best to make these arrangements work.

It’s time to include Google+ in your social media strategy. Here’s how. – Google’s new social media site might be disrupting the field, but companies looking to take advantage of it are still figuring out how best to proceed. Gary Lee, CEO of mBLAST, offers tips on how to use it to your advantage.

Reid Hoffman discusses surviving the pivot – Knowing when to pivot can be crucial to the lifespan of a startup. Linked In co-founder Reid Hoffman talks about experiences he’s faced to share how a team pulls through these moments.


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