Entrepreneur

Shotgun networking is no way to make contacts

Networking is a critical part of the business world, but it’s something that precious few people do well. Mark Verge, serial entrepreneur and founder of PerfectBusiness.com talks about the importance of listening, rather than selling yourself, as you talk with someone who can potentially help your company – as well as the critical nature of following up. Also, rather than trying to meet everyone in the room, focus on a critical few and really get to know them, he says.

“It’s like going on a bad date when you meet someone who’s a bad networker,” he notes.

Flash required to view this video


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.