Here’s the latest from VentureBeat’s Entrepreneur Corner.
Can Google+ replace your company’s intranet? – Google+ is one of the hottest social networks to hit the scene in a long time, but is it something that can replace how your company communicates internally? Attorney Curtis Smolar looks at the legal risks that accompany this service for businesses.
6 secrets of fundraising success – Finding venture capital in today’s economic environment is hard to do. Jon Olafsson, chairman and co-founder of Icelandic Water Holdings, details how his company raised $23 million in under 12 months.
Customers aren’t werewolves. Stop looking for a silver bullet. – Too often, business owners look for a single point marketing campaign that will motivate and captivate their customer base. Francis Moran, managing partner of the marketing firm Francis Moran & Associates, notes that while that’s a wonderful fantasy, it’s foolish thinking and could lead to wasted money.
HTML5 and native apps: A winning mobile strategy – There’s plenty of debate about whether HTML5 will knock apps from their loft perch, but Jason Taylor, VP of Platform Strategy at Usablenet, says the smart marketing executive is embracing both, winning him a larger, more loyal customer base.
Why do big companies get stuck? – It’s not that big companies don’t have ideas that rival those of startups, Geoffrey Moore, author and venture partner at MDV, tells students at this Entrepreneur Though Leader Lecture at Stanford University. It’s that tearing funds away from areas that are already producing income is like pulling teeth.
VentureBeat’s VB Insight team is studying email marketing tools.
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