Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
VoIP provider Ooma announced today that its VoIP box, which costs $250 and allows for free phone calls, can finally take advantage of wireless networks with the launch of its $50 Telo Air adapter.
The company claims that it’s the first major VoIP company to offer effective wireless access. Previously, customers had to connect Ooma’s VoIP box physically to their router, which greatly limited where they could keep their home phones.
The wireless adapter could help Ooma, which has garnered a considerable amount of hype over the last few years, and raised more than $50 million in funding, to attract even more users. It utilizes Ooma’s PureVoice HD technology to avoid call degradation, thanks to “advanced voice compression and adaptive redundancy”, the company said in its release today.
Ooma is now on its second-generation VoIP box, the Ooma Telo, which launched earlier this year. Ooma’s wireless adapter also allows the Telo to function as a wireless bridge, which lets devices without wireless connections connect to the box to access the Internet. That could be useful consumers with game consoles or Blu-ray players that lack wireless access.
The company also announced today that it will now offer its Bluetooth adapter, which lets consumers answer cellular calls on Ooma’s system, to all customers for $30. Previously, only the company’s premium subscribers, who pay $10 a month for additional features, had access to the Bluetooth adapter.
The company is still holding true to its original promise of free VoIP service for standard customers. If you forgo the $10 monthly premium features, Ooma only costs you the price you pay for the Telo box and adapters.
Palo Alto, Calif.-based Ooma has over 222,000 customers so far, and it boasts that it ranked first among phone providers in a recent Consumer Reports survey.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results