Business

Demo: Lazy and productive come together in Zazu’s unique mobile alarm clock

Zazu unveiled Zazu Mornings today, a mobile app letting you be both lazy and productive in bed.

Everyone sleeps and at some point, you can only hope, that they’ll wake up. A good amount of those sleepers now use their phone’s alarm clocks to start the day. But what is an alarm clock good for other than a stressful launch into waking life, or a quick poke at the snooze button. Zazu understands the pains of morning and wants to ease you into your day before it begins.

You sign into Zazu with your Google account where it then accesses your e-mail, calendar, and profile in addition to your current location, social networks and data stored on your mobile device. There is an alarm option built in and when it rings, your local weather, meetings, daily deals, news, and more. It can also give you directions to your next destination, allow you to send basic e-mails to let people know you’ll be late, and supplies traffic time estimates. But how does it let you be lazy when you’re already bombarded with all this information in the morning? It talks.

Zazu’s voice is that of a lady, who I will name Morning Mildred, who tells you the weather, if you have meetings, and the news of the day. The voice also graces your morning with a quick advertisement pitch. Mine was for Oatmeal, obviously appropriate for a morning crowd.

But the promise of the company goes deeper than just a nice way to wake up.

“We are inspired by the vision of a connected world and one in which technology works for us,” Punit Shah, Zazu’s chief executive told VentureBeat.

To that end the company is also integrating its product on Google TV as well as a coffee maker that knows when the person has woken up. In order to make it happen, Zazu has teamed up with coffee supplier Breville.

Zazu was founded in 2009 and has five employees in Boston, Mass. The company raised under $100,000 in funding and is self funded.

Zazu is one of 80 companies chosen by VentureBeat to launch at the DEMO Fall 2011 event taking place this week in Silicon Valley. After our selection, the companies pay a fee to present. Our coverage of them remains objective.There’s still plenty to see at DEMO, and VentureBeat readers can get a special discount on registration for the remainder of the show at demo.com/VBDay.


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