With set-top boxes quickly becoming a preferred way for people to watch TV shows and movies, you’d think there would be better solutions for advertisers.
New startup AdRise agrees, which is why it’s launching an advertising platform today for set-top boxes and other connected devices (including Internet-connected TVs and video applications for tablets).
AdRise’s ad platform offers clients both ad targeting and analytics that aim to provide as much value as traditional Neilsen ratings, the company says. The ads on its platform can also be tracked across a number of different connected devices, including Google TV, Boxee, Roku and Samsung connected televisions.
“TV advertising is far more effective than online advertising because it’s more engaging, but it isn’t as measurable and accountable,” said AdRise founder and CEO Farhad Massoudi. “What AdRise is trying to do is combine the best of both worlds by delivering a TV ad experience on a full screen with all the interactivity and measuring ability of online ads.”
AdRise’s clients include Anime TV and Classical TV — both of which have channels on the Roku set-top box.
Founded in December 2010, the San Francisco-based startup currently has three employees. The company has received a single, undisclosed round of angel funding.