Centzy crowdsources price info for local comparison shopping

New York City-based Centzy makes it easy for you to find the best place to get that haircut you’ve been putting off. And unlike Yelp, it has accurate pricing about local companies to let you make a fully informed decision.

The company was a part of NYC’s Entrepreneur Roundtable Accelerator’s first class, which presented on stage during ERA’s demo day today.

Centzy says less than 25 percent of local service businesses put their prices online, which can be frustrating when you’re trying to find the best deal. The company solves that problem with its proprietary crowdsourcing system, where it pays people to collect pricing information and store hours. Centzy says that its data is 97 percent accurate, far higher than the likes of Yelp, which focuses more on reviews and menus rather than accurate pricing.

The total market for local services is $350 billion, the company says, and at the moment there aren’t any competing price comparison services. Centzy says it can launch in new cities for only $15,000 and a couple of weeks of remote work. And when it launches in new cities, the company boasts, it will have more pricing data for that location than Yelp has reviews.

At the moment, the company’s service can integrate into existing local advertising platforms, as well as lead-generation and online appointment services. It has already formed a partnership with CityGrid Media’s local ad network. “We can achieve $.40 per click, $4 per lead, and $10-$25 per booking generated,” the company said in a release today.

Centzy was founded by Jay Shek (CEO) and Jeremy Clemenson (CTO). It’s currently seeking $500,000 in seed funding.

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