Called Wirecutter, it is a consumer-focused tech site. Unlike other gadget sites, Wirecutter is organized primarily as a leaderboard, highlighting the best products in a variety of categories (cameras, laptops, TVs, etc.). Instead of a constant stream of news and reviews, Wirecutter will recommend the top products in a variety of categories, with research and reviews to support its conclusion. The leaderboards will be updated only when a new product bumps another one out of the top slot.
There is a blog, but Lam says he’ll be updating it more slowly than most gadget blogs.
“Consider it a Billboard for electronics; a Casey Kasem Top 40 if Casey Kasem were a geek; a wink and a nod to those engineers who have built something wonderful,” Lam writes in his introductory post.
“I think the gadget news cycle is not very good at floating the best gear. … the rumble of a large tech publication generally means a high noise to signal ratio–what the trolls call a slow news day. And in gadget land, almost every day is a slow news day,” Lam writes.
Advertising will be handled by TheAwl.com.
More: MobileBeat 2016 is focused squarely on the paradigm shift from apps to AI, messaging, and chatbots. Don’t miss this opportunity to be on the cusp of the next mobile transformation. July 11 and 12, San Francisco.