Media

Former Gizmodo editor launches new tech site, Wirecutter

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Brian Lam, the former editor of Gizmodo who took the site from a few million pageviews a month to more than 100 million, is launching a new site.

Called Wirecutter, it is a consumer-focused tech site. Unlike other gadget sites, Wirecutter is organized primarily as a leaderboard, highlighting the best products in a variety of categories (cameras, laptops, TVs, etc.). Instead of a constant stream of news and reviews, Wirecutter will recommend the top products in a variety of categories, with research and reviews to support its conclusion. The leaderboards will be updated only when a new product bumps another one out of the top slot.

There is a blog, but Lam says he’ll be updating it more slowly than most gadget blogs.

“Consider it a Billboard for electronics; a Casey Kasem Top 40 if Casey Kasem were a geek; a wink and a nod to those engineers who have built something wonderful,” Lam writes in his introductory post.

“I think the gadget news cycle is not very good at floating the best gear. … the rumble of a large tech publication generally means a high noise to signal ratio–what the trolls call a slow news day. And in gadget land, almost every day is a slow news day,” Lam writes.

Advertising will be handled by TheAwl.com.