Bigpoint has more than 200 million registered users for its 60 online games, which include titles such as Battlestar Galactica Online, DarkOrbit, Seafight, and Farmerama.
Bigpoint has been making a push into the U.S. for the past 18 months and is tapping Intergi to provide online ad services. Heiko Hubertz, chief executive of Bigpoint, said that, just as Bigpoint tries to make top-notch games, its advertising has to be top notch as well.
Many of Bigpoint’s games are free to play, where users play for free but pay real money for virtual goods. But the games can be monetized via ads as well, and Deerfield Beach, Fla.-based Intergi will find the advertisers who want to place ads next to Bigpoint’s online games.
Over the past three years, Intergi has seen revenue growth of 2,383 percent. The company, headed by CEO Jayson Dubin, CEO, creates custom, site-specific, or channel-wide opportunities for advertisers across entertainment and gaming properties. It has 20 employees and was formed in 2007. Rivals include IGN and GameSpot.
As one of its services, Intergi has a video publishing platform called Playwire that makes it easy for sites to make money from video advertising.
Intergi uses video, mobile, flash and interactive elements to build ad campaigns and provides real-time analytics to manage and track the results.
Investors include angel funding from Jayson Dubin, Steven Berger, Ken Greiner, Bruce Gellar and Jonathan Petak. Intergi now has more than 40 exclusive partnerships with firms such as Major League Gaming.