Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Design flash sale site Fab.com has just launched a suite of mobile apps to bring its signature offerings — great designs at accessible prices — to iPhone, iPad and Android users.
With these apps, Fab.com shoppers can quickly browse the latest flash sales, drill down into item details and make purchases on the go. The apps will notify users when a new sale kicks off and when an item in their shopping cart is expiring.
The app also comes with handy sharing mechanisms for Facebook and Twitter (natch) and a calendar of upcoming flash sales.
These native applications are available free of charge right now in the Android Market and iTunes App Store.
“Currently 18 percent of traffic to Fab.com comes from mobile devices, all through the mobile web,” a Fab.com spokesperson wrote to VentureBeat.
“In addition to improving the browsing experience for its mobile users, Fab expects the introduction of native apps for iPhone, iPad and Android to increase conversion from mobile sales.”
Sales from the Fab.com website alone are robust enough that the company was profitable a few weeks after its launch. The New York-based startup is focusing on rapid growth over profitability right now, but these early numbers are encouraging.
The site is still a few weeks shy of its six-month birthday. Already, the company has passed the 750,000 member milestone, has processed more than 100,000 orders and has seen more than 200,000 items shipped.
“We never in our wildest dreams expected to grow this fast,” wrote CEO Jason Goldberg in a recent blog post. “This is fun.”
Fab.com is on quite the roll, having just last month launched its pop-up shops, online stores that focus on a special theme and last for 30 days (in contrast to the site’s usual three-day shelf life for flash sales).
The company’s growth and product launch schedule likely have much to do with an $8 million first institutional funding round the company received over the summer.
So what’s next for Fab.com? Goldberg says we can expect the young company to unveil “new innovations in the area of social commerce like never seen before on any website or service” fairly soon.
Check out screenshots of the new mobile and tablet apps below:
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results