NOTE: GrowthBeat is less than 2 weeks out! VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and buy your tickets while they last.
With Lytro’s new light field camera, you’ll never have to worry about your photos being out of focus — because it’s the first camera ever to let you focus your pictures after taking them.
The company debuted its new cameras at a press event today, which will start at $399 for the 8-gigabyte version, and $499 for the 16GB version.
Lytro made some bold promises when it debuted in June, saying that it would start a “picture revolution.” The company’s technology captures the entire light field in a picture, allowing you to focus on individual elements after the fact. Lytro’s light field tech also lets you display pictures in 3D. You can get a taste of Lytro’s technology with interactive photos on its website.
As you can see, the Lytro cameras don’t look like any other high-end shooters on the market. They resemble a child’s toy more than anything else. But under their boxy exterior is the biggest shift in camera technology since digital cameras. The Lytro units feature a f/2 aperture and 8X optical zoom, while its Light Field Sensor can capture 11 million light rays. (We’re not quite sure what a “light ray” is in this context, or how big it is, but we’ll update this post as we learn more.) The cameras only have two buttons — power on and shutter — and there’s also a small 1.46-inch touchscreen display on the rear that lets you view photos and instantly change their focus.
Lytro says that the cameras also remove the typical lag with taking a picture on a normal camera, since the don’t have to calculate autofocus settings or deal with shutter lag.
The Lytro cameras are available for pre-order today on the company’s website, and they’re due to ship some time in early 2012.
Photos by VentureBeat’s Heather Kelly, except for the stock photo with a pretty girl holding a Lytro camera, which is courtesy Lytro.