Media

Vimeo launches Perks program to add more value to subscriptions

Premium video sharing site Vimeo has added a new program called Perks that gives paid subscribers deals on professional video equipment and software, the company announced Tuesday.

Vimeo’s revenue comes from a combination of advertising and paid subscriptions, so the company is always looking for new ways to make its subscriptions a high value. The Perks program is purely a play to keep the company’s Pro and Plus subscribers satisfied and to attract new ones; the company will earn no money from it. A Vimeo Plus subscription costs $59.95 a year and gives users 5GB of a video storage, while a Pro subscription costs $199 a year and gives users 50GB of storage.

To make Perks work, Vimeo has partnered with B&H Photo, Kessler Crane, Red Giant Software, Letus Direct and GarageCUBE to give users discounts on cameras, software and video accessories. There’s also specific packages and bundles available that can bring the cost down further.

“The value is really appealing to our users because the cost of a subscription can be paid for with a Perks discount,” Blake Whitman, Vimeo’s VP of Creative Development told VentureBeat. “This encourages anyone who is serious about making video and lets them see the value in a Vimeo subscription.”

Whitman says the Perks program is just “phase one” and will continue to add vendors as it grows. But he also noted that the list will remain tightly knit with retailers the company trusts and feels comfortable recommending to its discerning users.

“By offering a curated list, we can help people decide what equipment could be the best fit,” Whitman said. “We don’t want to offer everything under the sun, just the best equipment for our users.”

Vimeo has been owned by IAC, which also owns companies like Match.com and The Daily Beast, since August 2006. The company doesn’t reveal subscriber numbers, but Vimeo does currently have 8.7 million registered users. On top of that, it attracts 58 million unique users per month, and that doesn’t include embedded views across the web.